Ed Arvidson, designer of Coffee Drive-Thru Plans, is founder and President of E&C Consulting, a company providing consulting services to those in the Specialty Coffee Industry.

Prior to starting his own company, he was co founder of the Bellissimo Coffee Info Group. He was instrumental in the creation of many of their consulting services, including store design and layout. He was also co developer of many of Bellissimo’s core educational products, including: Espresso 101 (DVD), Espresso 501 (DVD), Everything but Coffee (DVD), Customer Service (DVD), Bean Business Basics (a 700 page business start up manual), and to date, is the only person in the coffee industry to have written a book solely dedicated to opening an espresso drive-thru – "Opening a Specialty Coffee Drive-Thru".

Ed has assisted over 100 clients with the opening of their coffee businesses, and the training of their employees. He was one of the first in the industry to offer design and layout services, and has designed nearly 100 coffee operations and drive-thrus over the past 15 years.

Before entering the coffee business, Ed came from a 20-year background in the restaurant business. He started in hourly positions, advanced to store management, and then finally worked on the corporate level as a management trainer, a store troubleshooter, and a corporate food and beverage manager. Ed eventually opened his own successful award- winning restaurant and coffee operations. In the mid 1980's, Ed also spent several years designing restaurants for a restaurant equipment company.

Ed's experiences working in coffee drive-thrus left him frustrated with the difficulties encountered while working in buildings that were poorly designed. It was from these experiences that the need for Coffee Drive-Thru Plans became evident.

Today, Ed provides consulting services for the Specialty Coffee Industry, he frequently speaks at coffee industry trade shows on subjects related to retail operations and management, and also contributes many educational articles for the industry periodicals.